New Delhi: PepsiCo India Holdings Pvt. Ltd. President and CEO D. Shivakumar has resigned, and will join Aditya Birla Group as President (Business Strategy and Business Development). Ahmed El Sheikh, current vice president and general manager of PepsiCo Egypt and Jordan, will succeed Shivakumar as CEO of PepsiCo India, the beverage maker said in a statement.
Aditya Birla (Human Resources) and CEO, Carbon Black Business, Santut B. Misra, confirmed the appointment of Shivakumar. Shivakumar, who will join the next three months, will report directly to the chairman of the Aditya Birla Group, Kumar Mangalam Birla. The $ 41 billion conglomerate includes businesses in 36 sectors, including telecommunications, cement, chemicals, mining, textiles, financial services, retail and e-commerce.
The appointment of Ahmed El Sheikh as CEO of PepsiCo India was announced by Sanjeev Chadha, CEO of the American company (Asia, Middle East and Africa). Ahmed El Sheikh will join PepsiCo India on November 1 and Shivakumar will continue with PepsiCo until December 31, Chadha said. “Shiv has been with PepsiCo for the past four years and has been instrumental in driving the transformation journey for the company, including playing a key role in portfolio transformation and contributing to the development of our nutrition business by launching winning innovations with our Quaker and Tropicana brands.
Under his leadership, we also deepen consumer commitment to our flagship brands. We thank you for your commitment to the company and wish you the best of luck in your future endeavors. “Shivakumar did not respond to Mint calls and messages, and Shivakumar’s decision to resign as CEO of PepsiCo India intervened a few months after the decision of Venkatesh Kini, president of Coca-Cola India (India and Southwest Asia), to resign in April. Kini was replaced by T. Krishnakumar.
Shivakumar, who succeeded Manu Anand in PepsiCo India, joined the US food and beverage maker a few months after leaving the Nokia phone manufacturer Nokia Oyj as senior executive. At Nokia, Shivakumar has played a key role in promoting low-cost cell phones across India, helping Nokia dominate the mobile phone market in India for a decade.
At PepsiCo, Shivakumar oversees the company’s operations in India and its franchise business in Bangladesh, Nepal, Bhutan, Sri Lanka and the Maldives. He was also responsible for rolling out PepsiCo’s planned Rs33,000-crore investment in India between 2013 and 2020. PepsiCo India has 38 bottling plants and three food factories.
Prior to Nokia, Shivakumar, a graduate of the Indian Institute of Technology in Madras and the Indian Institute of Management in Calcutta, spent 14 years at Hindustan Unilever Ltd, where he oversaw the expansion of the Lipton tea brand. Shivakumar also worked for three years with Philips Consumer Electronics India.